Launched eighteen months after the release of the tablet, this application was in the middle of tough negotiations with Apple, according to American blogs.
"Many of you asked what it was Facebook on the iPad. It's finally here.
"In the note posted to accompany the arrival of his application for iPad, Facebook has made no secret of expectation surrounding the announcement. And for good reason: the application comes eighteen months after the arrival of the tablet from Apple, when the TouchPad HP has received shortly after its launch, prompting an angry passing of Steve Jobs.
Why the delay? Because we had to rethink the navigation on the social network for the tablet, said Facebook. Thus, the application allows access to photo albums, elegantly presented as the Apple application, navigate through a menu on the left removable, to find its notifications and messages, and interact with groups friends.
But these efforts alone explain the delay. In a blog published in late September, the former head of application development, from Google's past, revealed that out of the application, yet complete, has been postponed several times during the summer. .. no apparent technical reason. June 16, the New York Times reported that the launch was imminent.
At the same time from multiple sources, the blog Mashable says that the application actually became the heart of a battle between Apple and Facebook. Relations between the two companies deteriorated when the functions of Facebook, to be built into the system iOS 4 of the iPhone, have been abandoned. Then when Apple launched a music social network of Apple, Ping. A few weeks later, Mark Zuckerberg rejected the idea of a Facebook application for iPad, stating that the tablet "looked more like a computer than a mobile."
High ambitions of Facebook in the mobile Apple and Facebook have a common enemy - Google - their relationship has warmed somewhat in the fall. Facebook has not only decided to release his application to iPad, pregnant for a year. But he also gave up short-circuit the economic model of Apple, which punctured a 30% commission on all sales in the App Store.
Thus, the applications connected to Facebook - including games - will ban the use of social network virtual currency, credits, on the iPhone and iPad. Developers will still go through the system from Apple.
"Facebook and Apple have probably beaten Apple on this and won," analyzes the site Business Insider. Facebook is far from giving up all his ambitions.
To reduce its dependence on Apple's site invests in parallel in HTML5. With the idea of offering thanks to advances in this new development language, a web version of its mobile social network as advanced as its applications for smartphones. This is the project "Spartan", unveiled this summer by TechCrunch. Monday, Facebook has announced that many popular games, such as Zynga and FarmVille of titles from Electronic Arts, would soon also work in the new version iPad in mobile web browsers.
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