Wednesday, October 12, 2011

Samsung trouble launching of the iPhone 4S in Australia


The South Korean group has opened a shop right next to the Apple Store in Sydney. It sells every day for the Galaxy S2 only two dollars to the first ten entrants.
This operation guerrilla marketing rule against Apple led by Samsung Australia. This week the South Korean group has its flagship smartphones, the Galaxy S2, for only two Australian dollars (1.47 euro) in a sale "flash" organized a few meters from the Apple Store in Sydney.
The offer, tantalizing (the base price is 849 dollars), is reserved for top ten customers who come every morning before the shop ephemeral Samsung, rented for the occasion. Since Monday, a queue has formed outside the shop then, "longer than the Apple Store," notes with amusement the Sydney Morning Herald.  This special will last until Friday.
The day of the worldwide release of the iPhone 4S, the latest from Apple, which will begin at 8 am. A Twitter account and a Web site has been mounted for the occasion.  War of patents and prices Samsung, the world of mobile phones, and Apple will deliver an international legal battle, accusing each other of infringing technology and design. Apple has focused on achieving the prohibition of Galaxy Tab in Australia, while Samsung is seeking to block the sale of the iPhone - with 4S - in several countries.  In France, the launch of the iPhone 4S is the subject of a fierce trade war. The new Apple phone is available from EUR 129.90 SFR (199 euros to 249.90 euros in Orange and Bouygues Telecom).
To maintain a price advantage, the Galaxy S2 has a special discount of 80 euros at SFR (for a price of 49.90 euros with a new subscription), 70 euros from 50 euros Bouygues and Orange.  The confrontation between the two groups experienced a temporary lull last week, when Samsung announced the cancellation of the presentation of a new phone model, the Nexus Prime, using the latest version of the operating system Android Google.
"The launch was postponed because we believe the wrong time, following the death of Steve Jobs," explained a spokesman.

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