With 30,000 titles available in French, the online retailer wants to take off the e-book market.
He hopes his reading lamp will be a bestseller this Christmas.
A symbol. The day after the disappearance of Steve Jobs, Amazon tumbles to France with the bid to compete head-on Apple in the market booming for digital playback. After the United States, the United Kingdom and Germany, the Hexagon is the new territory to conquer the giant, world leader in online distribution of books, which focuses on the price of his reading light and the content to (finally) off the French electronic publishing.
"We have an offer that can change the game launches Garambois Xavier, CEO of Amazon France. Optimized device in an open ecosystem, and the contents that go with it. "Launched in the U.S. market in 2007 and already sold" several million copies "(Amazon is very short on numbers), the Kindle could be the One of the best-selling holiday season. Offer attractive pricing To appeal to French consumers, Amazon put on the attractiveness of its tariff offer. The "Kindle Store" provides access to a catalog of over 30,000 titles in French sold "10 to 90% cheaper than paper books." The 26% discount on the latest installment of Jean-Christophe Grange paperback (Albin Michel), 22% in the latest novel by Delphine de Vigan (JC Lattes, Hachette Book) and over 50% on some comics. Something for all readers, casual or compulsive.
To constitute the offer of e-books, which will now be able to inflate as publishers digitize their catalogs, Amazon has convinced all the big houses (Hachette Livre, Editis, Gallimard, Le Seuil, La Martiniere, Flammarion). Hachette provides 10,000 titles. Best of all: from Flaubert to Proust through Hugo, 4000 classic have fallen into the public domain are freely available.
Point of access to its platform, the Kindle (Wi-Fi model) is also sold at a very aggressive: 99 euros, when the first price was 489 euros iPad and that of the surrounding FnacBook 200 euros.
The unit does not overflow originality. But he "did the job": light (170 g), electronic ink (not tiring for the eyes), with a life of one month and a storage capacity of 1400 pounds. Aware of the habits, Amazon has created an "ecosystem" open. The downloaded file via the Kindle, on the platform of the distributor will be transferable, with applications for Mac, PC and Android on smartphones and tablets. A synchronization system allows the reader to resume playing where it left off, with the highlights, he could do. The Kindle can also read the daily press or magazine, through purchases individually or by subscription. No details are given on the revenue sharing between publishers, authors, and Amazon. But the distributor has arguments.
United States, where he sold more than e-books paper books, the mix of customers has tripled Kindle, all media
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